This does not look too comfortable to wear!
It is described as...
"Sleek at the waist, smooth at the midriff, and a flawless follow through is your new figure line. To wear beneath the latest slender lines. Berlei present this light and lovely Controlette......"
Hmmm! flawless follow through? Sounds like a golf term but this was the figure shape desired in the 1950's. I do not know anyone to ask if they ever owned one of these. There is not a price stated either.
This advert is showing coats for those 5 feet 4 and under (Glad our height is recognised as all coats look long on me even if they are not supposed to be!)
Phantom Wallaby has been used which is meant to resemble real Beaver fur. Price £37.15.6.
Not PC at all today, but this is a different era. I love the drawings in this magazine and I seem to remember that there were more "drawn" elements to magazines in the 1980's too.
Max Factor- "Cosmetics of the Stars"
This is a lovely drawn advert using what looks like pastels. Great colours. I do have to say that a vast proportion of the magazine is made up of adverts like these shown above. There is a story, some information about new fabrics and colours so not much has changed really if you consider what is in a current issue of Vogue.
I would love to try on a genuine 1950's dress, I might need to be shoe horned into it as my figure is possibly not quite the right shape. I think I would need a re-enforced version of the Berlei.
Paris designs are also featured, such as the above by Balenciaga, Schiaparellis and Dior. Again the drawings are lovely, suggestion lines for the skirt and legs. The features are hinted with a few careful lines and no colour.
As regular readers will know, I collect powder compacts so this advert is one of my favourites. Made by Yardley (I have a couple in my collection) for feather pressed powder will available refills. Again, a lovely 2"drawn" advert with a gold tone appearance.
I have really enjoyed looking through this snippet of fashion history and I shall post some more pictures and follow it up with a modern take on the concept of women's fashion magazines.